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E-Commerce Manager
Adelaide Office

About Discovery Holiday Parks


It’s an exciting time for Discovery Parks. Since our inception in 2004 we have experienced extensive growth. We currently own and operate over 65 parks and employ over 1500 people throughout Australia. In 2018 we acquired Top Parks.  Discovery Parks and Top Parks is now Australia’s largest network of holiday Parks. In addition to operating parks, we have the GDay Rewards program – offering a community of mates exclusive deals and benefits at Australia’s largest network of holiday and workstay parks.


The Discovery Parks Group is a multidimensional business with a strong strategic advantage within the accommodation sector.  Our aim is to be the leading regional accommodation business in Australia.  


 We are seeking passionate and adaptable people that enjoy working within a high-performance team that work together to help our customers discover what matters.


About the Role


Our web revenues are growing rapidly and this roles aim is to ensure it stays this way. The role is responsible for driving engagement, growth and revenue, across our websites and ecommerce platform through pricing and promotional management, enhanced customer experience, and conversion rate optimisation.


Key responsibilities of role

  • Develop and implement ecommerce retail strategy to grow digital revenues, through an increase in conversion rates and accelerated growth of our direct channels
  • Manage and implement pricing and promotional pricing options and messaging to maintain competitiveness and parity with offline and OTA channels
  • Management of website and ecommerce platform content updates, workflow and processes to ensure our representation of brands and parks is compelling, accurate, up to date and best practice
  • Develop and implement conversion rate optimisation strategy for websites and ecommerce platform including testing and optimisation frameworks across all brands
  • Analyse and monitor website and ecommerce platform results and key performance metrics against business KPI’s and revenue targets and provide insights and improvement recommendations


Skills & Experience


As an experienced ecommerce manager, you understand the vital role data collection and analysis plays in optimising the performance of our websites and ecommerce platforms to increase revenues and profitability.


Key skills and attributes required

  • Proven experience of driving revenue results via digital sales, eCommerce and marketing
  • Demonstrable commercial approach in identifying new ecommerce opportunities, building supporting business cases and execution
  • Demonstrated experience with developing, launching, managing and optimising websites and ecommerce platforms. Experience with mobile app development considered an advantage
  • Demonstrated experience in data, tagging and analytics platforms, such as Google Tag Manager and Google Analytics, including tracking, attribution and A/B testing exercises relating to digital campaign analytics and reporting. Experience with mobile app tracking and insights considered an advantage
  • Strong customer focus and understanding of best practice digital customer experience across devices
  • Experience using a range of tools to manage and optimize conversion rates across websites and ecommerce platforms



  • A competitive salary with annual bonus based on KPI’s
  • Professional development and opportunities to grow personally as well as professionally
  • Discounted accommodation for you, your family & friends
  • Discounted products from our G’Day Rewards Partners
  • Opportunity to travel to some beautiful remote locations within Australia
  • We are an innovative business that is significantly disrupting the domestic accommodation industry.

If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

Discover more to life - APPLY NOW!
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential

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